SPECIALTY FILM & EVENT RENTALS SMOTHERED IN GENUINE SOUTHERN HOSPITALITY
“Line 204 is continually growing and so is our reputation as Hollywood’s ultimate one-stop shop”, Line 204’s owner and operator Alton Butler beams. “Our 240,000 SF Sun Valley studio complex, slated to start construction late 2017, will be the largest built in the LA area in over 23+ years. With all this expansion, our commitment to remaining a family business and passing those values on to our clients remains the same. We’re in the relationship business first and the rental business second.” And he means it. We consider our customers family, and we treat them that way.
Southern Hospitality is what we’re offering here, folks. We stand behind anything and everything we put our new and improved 204 logo on. Maybe that’s why we’re the go-to guys for so many people in our industry. People keep coming back, year after year, simply because we’ve given them no reason to leave.
Line 204 offers genuine Hollywood sound stages with a touch of modern design and southern flare. Our most recent additions include silent HVAC on all stages while our new Production Supply building, home to our designer Client Lounge arm, also hosts Skyline, our 8,000 SF rooftop shooting and event space, which has quickly become one of LA’s best rooftop shooting spaces, bar none. Remember Zac Efron’s Hugo Boss ad or the Men’s Fitness Kevin Hart cover? Those were both shot there. I mean, where else can you get that much northern facing light, with unobstructed views of Hollywood and Downtown LA? Don’t tell us we’re miles ahead of the next guy, we like to think we’re catching up. It keeps us hungry.
Combined, our stage facilities offer approx. 20,000 SF of studio and 10,000 SF of production office space smack dab in the middl’a Hollywood. We have on-site grip, film lighting, and photo equipment that never leaves our facility for location rentals, allowing us to keep it in tip top shape. Our private production offices and conference room with a huge 80SF conference table and lounge space are perfect for production, table reads, studio meetings and wrap parties.
So whether you’re shooting a technically-challenging TV spot, a network gallery, or the next iconic magazine cover, Line 204’s got everything a great production needs. When we say “everything,” we’re not talking about 10-year-old equipment held together with gaffer tape. Because if we wouldn’t use it, we sure as heck wouldn’t ask you to. While you’re at it, leave your calculators at home. Our stages are rented on a 12 hr day with flat rates and no hidden fees.
Once upon a time, not long ago, Line 204’s story started with a man named Alton Butler working out of his garage. The story is best told through photos, so take a look at where we started and check back for news on where we’re fixin’ to go. It’s bound to be good.
Alton Butler, age 27, opens Line 204 out of his Studio City garage with his golden retriever, Madison. Alton knocks on every door and the world of production rentals has never been this COUNTRY
Alton finds a girl who will marry him pending 204’s inventory move out their bedroom. Line 204 takes over its first warehouse in Burbank. Sira marries Alton.
Line 204 blows up and acquires its first Hollywood warehouse! Destiny, Alton’s Rhodesian Ridgeback, joins the 204 family.
Line 204 buys the 22,000 SF Studio Facility at 1043 Seward St, which is now Line 204’s West & East Stages, across from 204’s Productions Warehouse.
Alton launches Line 204’s Motorhome Division, with Wilber and Jethro leading the pack. 204 becomes LA’s industry leading motorhome company. Growth also continues on the home front. Alton Butler III is born in March. Savanna follows, in 2005.
Added South Stage’s facility, expanding Line 204’s Hollywood Sound Stage offerings by 10,000 SF – at 800 Seward.
Line 204 moves into a 40,000 SF warehouse in North Hollywood and launches Line 204 Events. Event division is fast becoming the industry leader.
In 2013 Alton Butler of Line 204 and Klaus Hasmann of Zeitgeist Design Group collaborated on “ZG04 Décor,” Hollywood’s newest and hottest luxury furniture rental company. Alton acquires Tucker, his most threatening sidekick to date.
Line 204 goes through an exciting new rebrand that includes a new logo, tagline and plans to renovate the main Hollywood campus and its two sound stages, West & East.
Line 204 has gotten its mojo back with an interior and exterior design overhaul that includes new signage, lobby, and a VIP client lounge called The Corral Room (that seats 14 comfortable at its monster conference table, perfect for table reads, castings or wardrobe fittings).
Complete with a rooftop shooting and event space, construction is complete on Line 204’s new 3 story Production Headquarters at 1034 Seward. Sources have been quoted saying “Skyline 204 is literally the best place to shoot daylight in Los Angeles!” and “OMG, the view!”. We can’t argue.
In 2016, we launched The Client Lounge, Line 204’s custom portal allowing clients to build their rental lounges, piece-by-designer piece, or choose from a collection of pre-built sets with names like Mad Men or Scarface. Whether you’re into mid century furniture or something a little more traditional, log on to Line 204 and visit “The Client Lounge”. It’s another dimension.
About Line 204
IT TAKES THE BEST TO MAKE THE BEST.Whether you’re shooting a technically-challenging TV spot, a groundbreaking music video or the next iconic magazine cover, 204’s got everything a great production needs. And when we say “everything,” we’re not talking about 10-year-old equipment held together with gaffer tape. Because if we wouldn’t use it, we sure as heck wouldn’t ask you to.
Need to stay connected? We’ve got over 2,000 walkies, charged up and ready to go—plus every accessory under the sun, from base stations to WIFI internet boxes. Because these days, having an internet connection isn’t as much a luxury as it is a necessity.
204’s Motor division offers Production Trailers, Motorhomes, Cube Trucks, Sprinter Vans and even 4×4 Offroad Carts that can handle all your equipment moving needs on set. Not to mention more VIP Portable Restrooms (not glorified outhouses) than anyone else in our industry. Why? Because our customers asked for ‘em, and we aim to please.
WIDE-OPEN SPACES / LIFE OF THE PARTYIn 2004, we launched our first studio complex, offering two impressive 7,000 sq. ft. genuine Hollywood Sound Stages. In April 2008, we added a third Sound Stage to the 204 family. It’s walking distance from our main location. Both spaces combined offer over 10,000 sq. ft. of production office space, for all you out-of-towners who need a home to work out of when you’re in L.A.
Our newest addition to the Line 204 family is our events division, aptly named “204 Events.” With a 40,000 sq. ft. warehouse, housing Hollywood’s cream of the crop party rentals, we can outfit events of all sizes and spectrums, including: production-based wrap parties, launch parties, corporate events and concerts, extravagant celebrations, like weddings, bar mitzvahs and charity galas.
SOUTHERN HOSPITALITY, MINUS THE HILLBILLY.
As Line 204’s reputation as the ultimate one-stop shop grows, so does our company. But our commitment to remaining a family business and passing those values on to our clients remains the same. As Alton will tell you, “We’re in the relationship business first and the rental business second.” And he means it. We consider our customers family, and we treat them that way. After all, if it wasn’t for them, we wouldn’t have our continued success. We stand behind anything and everything we put our “204” logo on. Maybe that’s why we’re the go-to guys for so many people in our industry. People keep coming back, year after year, simply because we’ve given them no reason to leave.